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In recent news
If you're looking for the latest industry news, need insight into new trends or want to hear the behind-the-scenes updates from the Chapter II team, then you're in the right place. Whether you're after practical advice or fresh perspective, you'll find it here.


How to build meaningful relationships with your audience
We’ve put together our top tips to help you win hearts, build trust, and create lasting connections with the people who matter most to your brand.

Lucy Hainsworth
3 days ago2 min read


How to avoid errors before you hit export
Techniques we use to keep the chances of design mistakes happening low and client satisfaction high.

James Martin
6 days ago3 min read


What is SEO? Your beginner's guide to search engine optimisation.
We’ve created a beginner's guide to SEO, so you can learn a bit more about how you can give your website the extra hand it needs to climb up the rankings and gain more visitor traffic.

Lucy Hainsworth
Feb 43 min read


How to build meaningful relationships with your audience
We’ve put together our top tips to help you win hearts, build trust, and create lasting connections with the people who matter most to your brand.

Lucy Hainsworth
3 days ago2 min read


How to avoid errors before you hit export
Techniques we use to keep the chances of design mistakes happening low and client satisfaction high.

James Martin
6 days ago3 min read


What is SEO? Your beginner's guide to search engine optimisation.
We’ve created a beginner's guide to SEO, so you can learn a bit more about how you can give your website the extra hand it needs to climb up the rankings and gain more visitor traffic.

Lucy Hainsworth
Feb 43 min read


Starting a new business in 2026? Here are our launch campaign tips
While you’re setting up your latest venture, the launch will be one of the moments at the forefront of your mind. First impressions matter, and your marketing campaign will be key to securing the success of your launch so that your brand can make a lasting, impactful impression.

Lucy Hainsworth
Jan 133 min read


Our marketing ‘ins’ and ‘outs’ for 2026
Here are our ‘ins’ and ‘outs’ for the new year, and what we think we’ll see in the marketing industry over the next 12 months.

Georgina Kerr
Jan 93 min read


Time to reflect on the past 12 months.
Here is a look at what we have achieved, learned, and are excited about as we head into the new year.

Matt Holmes
Dec 19, 20253 min read
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