How important is PR for start-ups and SMEs?
Allie Dransfield
Head of PR
Imagine you're running a new business. It's a tough world out there, with tons of competition. How do you get people to notice you? That's where PR comes in. PR isn't just a fancy term, it's a toolbox for building a good reputation for your company.
Think of PR like building trust with someone new. You wouldn't expect them to believe everything you say right away. PR helps you show people you're a reliable and honest business. Positive messaging and clear messaging all help paint a good picture of your company.
Having worked in the industry for the last 19 years you would expect me to be a fully signed-up member of the PR fan club. But if you are an SME or start-up and not sure whether you need PR, then here comes my pitch to you!
PR builds credibility and build trust for businesses
Getting noticed is crucial, especially for new businesses. PR helps with that by getting you in the news, arranging interviews, and even attending industry events. The goal is to make sure your target audience not only sees your name but remembers it! A recent campaign we did for a local football club is a perfect example of this.
Positive media coverage, well-crafted press releases, and strategic messaging can help create a favourable image for your business. At Chapter II, we work with many well-established brands. But it’s great to work with businesses just starting on their journeys so we can work help shape their PR and brand messaging, adding value at an early stage to a start-up or SME.
How PR can increase brand visibility and recognition
PR helps you score mentions in articles, radio shows, or even TV appearances. This puts your brand name in front of a wider audience.
It can also get you involved in industry events and interviews. This is a great way to connect with potential customers and position yourself as an expert.
Customer acquisition and retention through PR
Good PR builds trust, which leads to satisfied customers who keep coming back for more. Positive media coverage and testimonials create a good reputation, and this attracts new customers who trust your brand.
It has been great to see Taylor Emmet recently reach the milestone of 1,000 reviews. The team have been working hard to achieve this and it now allows us to share the milestone and encourage even more happy clients to share their positive feedback.
Can PR affect talent attraction and retention?
PR paints a good picture of your company culture, values, and achievements. This attracts people who want to work in a great environment.
Don’t go reaching for a recruitment company just yet. A recruitment-focused PR campaign has the power to attract and retain staff organically.
Can PR help in a crisis?
PR comes into its own in crisis managing. And how you handle a crisis can determine the ongoing success of your brand.
Every business faces bumps in the road. How you handle those bumps can make or break your reputation. PR helps you deal with these challenges by getting the word out quickly and honestly. Open communication helps keep people trusting you, even during tough times.
How PR can affect your market positioning
PR isn't just about getting noticed, it's about how you're perceived. It helps you tell the world what makes your business unique.
Strategic positioning sets the stage for differentiation and competitive advantage. Working with our clients to deliver well-crafted thought leadership pieces is something we do regularly at Chapter II. Whether you are an industry disruptor or have a strong opinion about something making the news in your sector, thought leadership gives start-ups and SMEs an outlet to be heard.
Using PR to engage with stakeholders
Everyone who has a stake in your business matters. PR helps you connect with them ensuring consistent messaging across all platforms, keeping everyone informed and up to date.
I have had the pleasure of working with countless clients over the years and love working alongside them as an extension of their in-house team. If you are looking to elevate your brand, please get in touch – we’d love to tell your story.
Think of PR like building trust with someone new. You wouldn't expect them to believe everything you say right away. PR helps you show people you're a reliable and honest business. Positive messaging and clear messaging all help paint a good picture of your company.
Having worked in the industry for the last 19 years you would expect me to be a fully signed-up member of the PR fan club. But if you are an SME or start-up and not sure whether you need PR, then here comes my pitch to you!
PR builds credibility and build trust for businesses
Getting noticed is crucial, especially for new businesses. PR helps with that by getting you in the news, arranging interviews, and even attending industry events. The goal is to make sure your target audience not only sees your name but remembers it! A recent campaign we did for a local football club is a perfect example of this.
Positive media coverage, well-crafted press releases, and strategic messaging can help create a favourable image for your business. At Chapter II, we work with many well-established brands. But it’s great to work with businesses just starting on their journeys so we can work help shape their PR and brand messaging, adding value at an early stage to a start-up or SME.
How PR can increase brand visibility and recognition
PR helps you score mentions in articles, radio shows, or even TV appearances. This puts your brand name in front of a wider audience.
It can also get you involved in industry events and interviews. This is a great way to connect with potential customers and position yourself as an expert.
Customer acquisition and retention through PR
Good PR builds trust, which leads to satisfied customers who keep coming back for more. Positive media coverage and testimonials create a good reputation, and this attracts new customers who trust your brand.
It has been great to see Taylor Emmet recently reach the milestone of 1,000 reviews. The team have been working hard to achieve this and it now allows us to share the milestone and encourage even more happy clients to share their positive feedback.
Can PR affect talent attraction and retention?
PR paints a good picture of your company culture, values, and achievements. This attracts people who want to work in a great environment.
Don’t go reaching for a recruitment company just yet. A recruitment-focused PR campaign has the power to attract and retain staff organically.
Can PR help in a crisis?
PR comes into its own in crisis managing. And how you handle a crisis can determine the ongoing success of your brand.
Every business faces bumps in the road. How you handle those bumps can make or break your reputation. PR helps you deal with these challenges by getting the word out quickly and honestly. Open communication helps keep people trusting you, even during tough times.
How PR can affect your market positioning
PR isn't just about getting noticed, it's about how you're perceived. It helps you tell the world what makes your business unique.
Strategic positioning sets the stage for differentiation and competitive advantage. Working with our clients to deliver well-crafted thought leadership pieces is something we do regularly at Chapter II. Whether you are an industry disruptor or have a strong opinion about something making the news in your sector, thought leadership gives start-ups and SMEs an outlet to be heard.
Using PR to engage with stakeholders
Everyone who has a stake in your business matters. PR helps you connect with them ensuring consistent messaging across all platforms, keeping everyone informed and up to date.
I have had the pleasure of working with countless clients over the years and love working alongside them as an extension of their in-house team. If you are looking to elevate your brand, please get in touch – we’d love to tell your story.